美日广告教育模式比较研究

A comparative study of American and Japan's advertising education mode

优秀的广告人才是广告业的发展基础。美、日是世界上广告业与广告教育最发达的国家,其广告教育均有百年历史,然而两国广告教育模式完全不同。美日两国广告教育的核心是创新,其创新主要体现在教育理念、教育资源、师资来源、教育模式、知识体系上。

Excellent advertisers are the basis of advertising development.America and Japan are the most developed countries in advertising worldwide with advertising educations lasting about a hundred years.Although the advertising education mode ot the two countries is different,the core of the advertising education in the two countries lies in developing student＇s innovative capability.The innovation of the advertising education of the two countries mainly embodies advertising education concept,education resources,faculty source,education mode and knowledge system.