关于杂志售出率的经济学分析

Econemic Analysis of Magazine Sell-through

售出率是美国杂志经营状况的一个重要指标,本文用经济学和数学的方法来分析杂志经营中纯收益的决定因素;零售增长、增长部分收益率和额外成本对纯收益的影响;总售出率变动对纯收益增长的关系以及售出率决定的盈亏平衡点;并验证经营者预期对杂志最终售出率的决定情况。通过对其他条件的分析和经济学理论的合理假定,提出延伸产品利益和额外销售成本的线性增长模型,在此基础上,推导出总售出率变动的最终决定因素。

Sell-through is set up to estimate American magazines＇ running,the author utilized economics and mathematics perspective to the analysis on： what determine the net revenue of magazines,how retail growth,growth partly yields and extra costs influence net revenue,the relationship between the change of total sell-through and net revenue increasing,and the balanced point which is showed by sell-through,it proved that magazine operators＇ predicts controlled the final total sell-through in mathematics methods.Then we built line models to describe the extra costs and extensions product benefits when economic assumed and other conditions were given,with which the sell-through function was derived.