湖南省农村消费市场现状及发展对策探析

本文以影响农村消费需求实现因素的重要性为原则,选取了农村居民生活、生产两个方面的需求现状以及农村消费环境现状作为分析的基础,通过分析得出湖南省农村的消费比例和人口比例不成正比,消费结构和消费环境不相适应等问题,并提出了切实可行的对策,以期为湖南省农村消费市场的发展提供现实依据。

The theory regards the comparative importance of factors that influence the achievement of rural consumption demand as a principle, and selects the demand status quo of rural residents’ living consumption, productive resources and consumption environment as the basis of the analysis. The analysis proved that the consumption is not in direct proportion with the population, and that the consumption structure is not adapted to consumption environment in Hunan rural area. Basing on the further analysis about these problems, feasible countermeasures are put forward to make a contribute to the furtherance of Hunan rural consumption market.