当前改进我国政府公共关系对策分析

Strategy Analysis of Improving our Government's Public Relations

政府公共关系是在政府行政管理活动中展开的,体现了政府与公众之间的一种互动关系。作为一种特殊的公共关系,政府公共关系主要是运用各种传播和沟通手段与广大公众建立一种相互信任、理解的持久关系,争取公众对政府工作的支持,致力于提高行政效率和社会效益。自20世纪80年代以来,政府公共关系开始在我国政治领域发挥作用。然而,由于历史原因、机制体制等方面的原因,我国的政府公共关系在实际工作中取得的效果并不理想。这一点日益引起广大学者和政府工作人员的关注。借鉴相关学者对政府公共关系的研究,参考了国内外政府公共关系的有益经验,提出了关于当前改进我国政府公共关系的一系列切实可行的措施。

Government public relationships demonstrate the mutual relations between government and the mass in government administration.As a special public relationship,by means of various communication methods,it aims to establish a kind of mutual-understanding trustful and everlasting relationship,as well as gain the mass＇ support for the government,so that the administration efficiency and the society benefit would be improved.Since the 1980＇s,China＇s government public relationships have played an important role in political field.However,due to historical reasons,the mechanism of institutional and other reasons,China＇s government public relations gained was not ideal in practice.Majority of academics and civil servants began to pay attention problems.This article draws on relevant academic research on public relations,reference to the experience of domestic and foreign government public relations,I put forward a series of practical measures about improve our government public relations.