浅析中医跨文化传播

On intercultural communication of TCM

中医跨文化传播在蓬勃兴起的同时面临着许多现实问题。制约中医跨文化传播的因素包括源文化中医、传播媒介以及目标文化——西方文化。其中,源文化中医作为中国优秀传统文化的精髓之一,为中医的跨文化传播提供了可能;传播媒介的拓展提升了传播的效率;目标文化对源文化的态度制约着传播的效果。推动中医的跨文化传播,就是要在分析上述因素的基础上借鉴历史经验、构筑现实视角,利用现有资源进行"借力传播"与开拓新平台进行"自力传播"。

The prosperous intercultural communication of TCM faces many actual problems.Three factors determine the intercultural communication of TCM：the source culture TCM,communicating media and the target culture-Western culture.TCM as the source culture is one of the essence of traditional Chinese excellent culture,which provides the possibility of TCM intercultural communication.The development of the media improves the communicating efficiency.Target culture＇s attitude towards the source culture determines the communication effects.To promote TCM intercultural communication needs to draw on the historical experience,to form an actual perspective,to make full use of the sources available and to communicate independently by establishing new arena on the basis of a comprehensive analysis of the three factors.