城市旅游目的地品牌营销主体研究

Brand marketing of the main cities of tourist destinations

营销关键即为打造品牌,宣传品牌的观点已被大家所接受。本文重点探讨我国城市旅游目的地品牌营销的主体问题,提出了城市旅游目的地品牌是一种新型公共产品,其品牌营销是一种公共产品的生产行为,分析了政府在城市旅游目的地品牌营销中的主体作用。

The key is the marketing brand to promote the brand＇s point of view has been accepted by all. This article focuses on brand marketing of the city＇s main tourist destination problem, a city of tourism destination brand is a new public goods, the brand marketing is the production of a public act of the government in the urban tourism destination brand marketing The main role.