我国农产品品牌价值评估存在的问题与对策

On the Problems and Strategies of Agricultural Products’Brand Valuation

随着农业产业化的进一步发展,农产品品牌成为农业市场竞争的核心,因此农产品品牌价值评估对农业企业意义重大。当前,我国农产品品牌价值评估存在评估主体不明确、评估认识偏差、没有统一的评估方法、信息资料严重滞后等问题,建议应明确农产品品牌价值评估主体、建立健全评估机构,加大农产品品牌价值评估的宣传力度,同时要加强对农产品品牌价值评估基础理论和方法的研究。

Along with further development of the agricultural industrial production, agricultural product brand has become key force of agricultural market competition, therefore agricultural product brand value assessment is significant for agricultural en- terprise. This article describes the present situation and the development about agricultural product brand value assessment of our country. A aeries of questions exist in view of our country agricultural product brand value assessment and it proposes the corresponding countermeasure,by favors to appraise a better development about our country agricultural product brand.