摘要
自1969年创建以来,GAP经历了诸多辉煌与坎坷。其辉煌源于品牌的定位、信息技术的有效运用及开发模式的不断提升;但在金融危机、同类品牌挑战等困境面前,GAP运营之路并不平坦。结合2004-2009财年GAP年报,对GAP的发展状况进行了简要分析,以供参考。
Since 1969,GAP has experienced a lot of glory and frustrations.The brand positioning,effective use of information,technology and development model lead to the continuous improvement of the company.But under the financial crisis and the challenges of competitive brands,the road of development was not smooth for GAP.An overall understanding of GAP operations for these years with the analysis of GAP annual report from 2004 to 2009 were analysed for readers reference.
出处
《国际纺织导报》
2011年第3期74-76,78,79,共5页
Melliand China
