顾客参与新产品开发的绩效影响:产品创新类型的调节效应被引量：21

The Influence of Customer Participation on the Performance of New Product Development:The Moderating Effect of Product Innovation Patterns

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摘要顾客参与企业新产品开发对新产品开发绩效有着重要影响,在处于转型经济背景下的中国进行相关研究更有着极为重要的战略意义。文章以B-B市场中的制造企业为研究对象,构建了以产品创新类型为调节变量的顾客参与对新产品开发绩效差异化影响的调节效应模型。研究表明,顾客参与对新产品开发时间绩效与创新绩效的积极影响会受到产品创新类型的调节作用;但产品创新类型对顾客参与和财务绩效关系的调节影响不显著。 Customer＇s participating in new product development of corporations has an important influence on the performance of new product development.It is significant for China,a transition economy,to study this issue.Taking manufacturing firms in B-B market as subjects of study and taking product innovation patterns as a variable,this paper builds a moderating effect model to examine the influence of customer participation on the performance of new product development.Results show that the time effect and the innovation effect of customer＇s participating in new product development are affected by product innovation patterns.But the influence of product development patterns on customer participation and financial performance is not significant.

作者姚山季王永贵

机构地区南京工业大学经济与管理学院对外经济贸易大学国际商学院

出处《商业经济与管理》 CSSCI 北大核心 2011年第5期89-96,共8页 Journal of Business Economics

基金国家自然科学基金项目(70672018 71072019) 对外经济贸易大学学术创新团队项目 211工程人才项目霍英东教育基金会高等院校青年教师基金项目(121080) 教育部新世纪优秀人才支持计划(NCET-09-0302) 江苏省高校哲学社会科学基金项目(2010SJB630031) 南京工业大学青年教师学术基金一般课题(39705008)及重点课题(39705002)

关键词顾客参与新产品开发绩效影响产品创新类型 customer participation new product development performance effect product innovation patterns

分类号 F713.50 [经济管理—市场营销]

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