户外电视的传播学分析

Communication Analysis of Outdoor TV

户外电视是近年来出现的新的媒介形式,它对于传统电视来说有自身的特性。它改善了传统电视的空间缺陷,弥补了户外不能接收电视的空白。从四个方面对户外电视进行分析:户外电视媒体的受众;户外电视媒体的传播效果;户外电视与传统电视的关系;户外电视存在的问题。

Outdoor television（Outdoor TV） is the latest media form in recent years,and it has its own characteristics compared with traditional television.It improves the spatial shortcomings of traditional television,and makes it possible to receive TV in the open air.This paper analyzes the outdoor television from the following four aspects： outdoor television audience,outdoor TV media＇s effects,relationship between outdoor TV and traditional TV,and outdoor television problems.