消费文化构建的女性双重角色

Women's Dual Role Constructed by Consumption Culture

当消费的意义在人们生活中占有重要地位之时,消费文化则成为构建女性角色的重要手段。在消费文化中,"家和美"与女性紧密地联系在一起,女性被构建成消费主体和消费客体的双重角色,并形塑着当今理想中的女性特质。消费文化是鼓励女性消费的一种文化氛围,同时也逐渐成为女性自我实现的重要渠道。

When consumption plays a vital role in people＇s life,consumption culture becomes a significant method to build the female characters.＂Home and Beauty＂ is closely related with the female in consumption culture,and the female is constructed to be a dual role of consumer object and consumer subject.The symbolic orientation of consumption is shaping the perfect feminine particularity triumphantly.Consumption culture is a cultural atmosphere that encourage women to consume,and also becomes an important channel for women＇s self-realization.