摘要
由于物流市场的竞争日益激烈,第四方物流企业处在一个极为复杂的环境中,面临着来自各个方面的影响。第四方物流企业想要更好的生存与发展,就必须扬长避短。将SWOT分析法与内、外部因素评价矩阵(EFE、IFE)相结合,对我国第四方物流企业的优劣势以及面临的机会与威胁进行综合分析,并以此为依据提出相应的对策和建议。
The competition in the logistics market is becoming more and fiercer;the fourth party logistics enterprises exist in a quite complicated environment,facing many influences from various aspects.How to avoid the weakness and fully play the advantages for the fourth party logistics to grow much better is one of the most important aspects in the development.Based on SWOT analysis method,the paper analyzed the strengths,weaknesses,opportunities and threats in the development of fourth party logistics enterprise,and put forward some reasonable strategies and suggestions for the enterprise.
出处
《物流工程与管理》
2011年第4期18-20,共3页
Logistics Engineering and Management
关键词
第四方物流
SWOT分析法
物流企业发展
the fourth part logistics
SWOT analysis
logistics enterprise developing
