摘要
运用文献法、逻辑法、观察法对当前我国体育大众传播中呈现的不同话语进行研究,认为存在着体育的官方话语、媒介专业主义话语、市场精英话语和大众话语。对不同话语主体、话语特点、产生原因及其相互关系进行了探讨,认为这是我国媒体自由与社会民主进步的体现。
By using literature,logic and observational methods,this thesis researches on the different voices of mass media sports communication in our nowadays country.Consider that there are official voice of sports,media professional voice,market elite voice and mass voice.By discussing the different voice bodies,characteristics,Origins and their relationships,thinks it is the reflection of media freedom and social democratic progress.
出处
《山西师大体育学院学报》
2011年第1期11-13,共3页
Journal of Physical Education Institute of Shanxi Teachers University
基金
国家体育总局体育文化中心浙江师范大学基地研究成果
关键词
体育传播
大众传媒
话语权
媒体自由
sport communication
mass media
the voice
media freedom
