重庆会展旅游的SWOT-PEST分析及对策

SWOT-PEST-based Analysis of MICE Tourism in Chongqing and the Countermeasures

会展行业的快速发展,促进了会展旅游的兴盛.作为最年轻的直辖市重庆具有发展会展旅游的丰富资源,为此,运用SWOT-PEST方法分析了重庆会展旅游的现状,根据实际提出了抓住机遇,发挥优势;突出特色,打造品牌;加快会展旅游人才培养;加强对会展旅游的支持的措施建议,以促进重庆会展旅游的快速发展.

The rapid development of the exhibition industry has greatly boosted the prosperity of MICE tourism.As the youngest municipality directly under the central government,Chongqing boasts its exceptionally rich resources in the development of MICE tourism.Therefore,by adopting the SWOT-PEST method,an analysis was made of the MICE tourism in Chongqing,on the basis of which a series of suggestions are given for prompting MICE tourism development in Chongqing.