初论美术设计作品中的“视觉冲击力”

On the "Visual Impact" in Art Design

全面、正确的理解美术设计作品的“视觉冲击力”是提高作品创意内涵，加深作品对欣赏者影响力度，提高设计人员创意能力的关键。美术设计作品应从视觉生理感受与心理感应两方面加强“视觉冲击力”才能创造出受人关注的美的“视觉冲击力”效应。

A complete and correct understanding of visual impact in art works is vital to the works'fuller meaning conveyance and stronger influence to their admirers, and to the improvement of the designers expressive abilities. To strengthen the visual impact, efforts should be made to strengthen both the works' visual psychological and phycilolgical appeal, so that an impressive aesthetic visual impact may be achieved.