会展对政府国际形象塑造与传播中的若干问题及应对策略——以中国—东盟博览会和广西政府为例

The Problems and Countermeasures in Shaping and Spreading International Image of Government by Exposition:A Case Study of China-ASEAN Expo and Guangxi Government

文章以中国—东盟博览会和广西政府为例,找出会展在政府国际形象塑造与传播方面存在的若干问题,然后通过提出政府自身形象塑造与大众媒体传播等两种策略来更加有效地塑造与传播政府的国际形象,力求推动广西软实力建设,加快区域经济与社会发展。

In this paper,taking China-ASEAN Expo and Guangxi government as examples,we first study the theory foundations,effects,profits and constraints in the process of shaping and spreading international images of governments in expositions.Then,by introducing soft power＇s strategy,we propose two types of strategies to construct positive international images of governments,i.e.,self-shaping and mass communication,which may be helpful for promoting Guangxi＇s soft power and speed up its economy and society development.