陕西科技大学影视动画系形象策划及衍生品开发

SHAANXI UNIVERSITY OF SCIENCE & TECHNOLOGY DEPARTMENT OF FILM/TV & ANIMATION CORPORATE IDENTITY & RELATED PRODUCTS DEVELOPMENT

形象策划是融合了理念(Mind)、行为(Behavior)与视觉(visual)等元素的规划和管理,它将文化、精神元素融入标志等符号载体,建立起内在文化的外显形态,从而在传播中规范化、专业性与时代感地占据受众群.作者在陕西科技大学设计与艺术学院影视动画系的形象策划及衍生品开发过程中针对其代表性元素进行了提炼、加工,从视觉识别设计、视频规范包装、衍生品开发等方面展开了构思与实施,建立起了完整的形象识别系统,是一次具有积极意义的跨越性尝试.

Corporate identity,is the integration of Mind,behavior,and visual aspects of planning and management.Cultural and spiritual elements into the vector signs,symbols,and establish the explicit form of the internal culture,resulting in the spread of standardized,modern,professional,accounting audience.Shaanxi University of Science Technology,Department of Film/TV and Animation for corporate identity and the related products development is the representative elements for extraction,processing,from visual design,video packaging,related products the three aspects to the idea of developing,implementing,and establish the department′s corporate identification system is a positive significance of the cross of trying.