广州会展产业的发展趋势与对策

Development Trend of Industry of MICE and Its Strategic Measures

本文通过考察广州会展产业在建设国家中心城市进程中的地位和作用,总结了广州会展产业的发展现状与趋势,分析了广州会展产业与建设国家中心城市目标的适应性。指出广州会展产业具有良好的发展基础和发展态势,同时也存在展会类型与建设国家中心城市目标不适应等方面的问题,并针对性地提出了广州会展产业未来发展的六大对策。

This paper analyzes the status and function of industry of MICE in Guangzhou in the context of building of a central city of the country. It first reviews the current development trend of MICE industry,and then discusses the adaptation of MICE industry for building a central city of the country. The paper points out that there is more sound foundation for Guangzhou to develop the industry of MICE,but the maladjustment of development of MICE industry and the strategic objectives of building a central city of the country. The paper makes six points of initiation to promote the industry of MICE of Guangzhou in the future.