对平台玩具中本土图形元素设计的新思考

A new thought of the native graphic design elements in the platform toys

不同地域文化、不同语言的人们,通过视觉及媒介进行文化的交流、信息的传达、情感的沟通。随着交流和审美的需要,人们创造了更多视觉传达的形式,平台玩具就是其中比较典型的一种。它独特的设计风格,时尚鲜明的视觉感受大大丰富了传达的视觉性,带动起一个新的领域。要在平台玩具的设计中真正做到有自己的特色,体现与视觉传达艺术相符的设计个性,就要创造新的设计手法,新的设计风格,借以本土图形强烈的民族感和亲切感,设计出有代表性的平台玩具。

The people with different regional cultures and different languages make cultural communication,message communication and emotional communication through visual and media.With the requirements of communication and aesthetic appreciation,People have created more forms of visual communication,and platform toy is one of these typical forms.Its unique design style and fashionable visual feeling have greatly enriched the visual sense of communication and led a new field.If we want to have our own characteristics in platform toy design and embody the design character conforming to visual communication art,its is needed to create new design technique and new design style,adding to the strong national emotion and cordial feeling of native pattern,at last design representative platform toys.