摘要
中国传统书法艺术广泛应用于现代包装设计,已成为现代包装设计生成的重要文化根基。从"文化"视觉出发,充分论述书法艺术与包装设计的内在联系;说明书法艺术与现代包装设计的形式关系;提出书法艺术在现代包装设计中生成的基本原则。
The Chinese traditional calligraphy is widely used in the modern package design and has become an important cultural foundation of the modern packing design.The inner relationship between them is elaborated on,the formal relationship is illustrated and the principle that the calligraphy is used in the modern packing design is put forward in this paper.
出处
《四川文理学院学报》
2011年第3期111-113,共3页
Sichuan University of Arts and Science Journal
关键词
书法艺术
包装
设计
原则
calligraphy
packing
design
principle
