太仓市在校大学生旅游行为分析与市场开发策略

Taicang City College Students Travel Behavior Analysis and Market Development Strategies

大学生旅游行为具有特殊性和多样性特点。该项研究在抽样调查的基础上,对大学生旅游态度、旅游动机、出游方式、消费构成等旅游行为特征进行分析,并从旅游产品的开发、定价、销售的渠道、促销方式、服务等方面提出了适合大学生实际的对策和建议。

University students＇ tourist behavior has particularity and biodiversity characteristics.On the basis of sample surveys,this paper analyzes university students＇ tourist attitude,tourist motives,transport patterns,the composition of consumption such tourist behavior characteristics are analyzed,and from the development of tourism products,price,sales channels and promotion mode,service etc.puts forward countermeasures and suggestions.