新余仙女湖景区旅游发展的SWOT分析

SWOT Analysis of the Tourism Development of the Scenic Area of Fairy Lake in Xinyu

新余仙女湖景区是江西省著名的风景区。对该风景区旅游业今后如何更好地发展，从优势（Strength）、劣势（weakness）、机遇（opportunity）、挑战（Threat）即SWOT方面作了分析。

It is well know that the scenic area of Fairy Lake in Xinyu is one of the reputabLe scenic areas in Jiangxi Province. This paper investigates strategies as to how to develop the tourism of the scenic area, based on its strengths, weaknesses, opportunities, and threats （i. e. SWOT）.