建构主义指导下的广告史教学改革

The Teaching Reform in the History of Advertisement within the Framework of Constructivism

建构主义理论主张以学生为中心,强调学生对知识的主动探索、主动发现和对所学知识意义的主动建构。运用建构主义教学法指导广告史教学,应当注重以学生为中心,积极创设教学情境,运用多种互动式教学方法,以重构广告史教学模式、教学方法、教学理念等。

Constructivism teaching methodology holds the student- centered mode to higtlight his/her actively exploring, discovering and constructing the meaning of what he or she has learned. When the methodology is applied to guide the teaching of the history of advertisement, great importance should be attached to the student - centered mode, teachers＇active creation of teaching situations, and the combination of various interactive teaching methods to reconstruct the new teaching modes, methods, and ideas of the course.