蔬菜种子企业品牌建设要素分析

Factor Analysis on Brand Building of Vegetable Seeds Enterprises

蔬菜种子企业品牌构建设是一个整体系统工程,包含许多要素,如管理、质量、服务、形象、文化、广告、公关、创新等。通过对各要素的功能及其之间的密切联系进行分析,旨为帮助蔬菜种子企业获得对品牌建设的整体性认识,从而帮助提升企业品牌形象。

The brand building of vegetable seeds enterprises is a whole system engineering, which includes many elements such as management, quality, service, image, culture, advertising, public relations and innovation etc. The functions of each element and their close relation are analyzed to help vegetable seed corporation obtain the overall understanding about the brand building and improve the enterprises brand image.