IMC在丽水市农业产业化经营中的应用策略

On Application Strategy of IMC in the Mangement of Agricultural Industrialization in Lishui City

农业产业化经营是促进山区农业经济发展,实现农业现代化的必然选择。当前丽水农业产业化经营尚存在着许多问题,在农业产业化经营中应用IMC(整合营销传播)非常必要。探索丽水农业产业化经营中应用IMC的策略,为丽水农业经济转型升级提供参考。

Agricultural industrialization is the inevitable choice to promote the agricutural economic development in mountain areas,and to achieve the agricultural modernization.There stillexist many problems in the current management of agricultural industrialization in Lishui City,so the application ofIMC in the industrial management of agriculture（Integrated Marketing Commu nication）is very necessary.This paper explores the application of IMC in the management of agricultural industrialization,and provides some reference for the economic transformation and upgrading of agricultural economy in Lishui.