摘要
内外兼修的《旅游交际礼仪》课程是系统塑造高专旅游管理类专业学生职业形象的灵魂。本文以形象系统化塑造为基准,由个人形象塑职业形象拓组织形象展国家形象,整合相关领域知识与技能,从准确定位课程性质、明确四维培养目标、构建＂12345＂课程改革模式、实施＂四层递进式＂实践教学、创建＂TLPE＂一体化互动教学模式及推行立体化学习平台等关键环节入手,设计并同步实施具备高度综合性、实践性及职业性的高专《旅游交际礼仪》课程。
The course Tourism Communication Etiquette is the soul to systematically shape personal images of students in higher vocational tourism administration specialty.Based on systematic shape of image,namely the personal image shapingprofessional image which is extended toorganization image which exhibits national image,the paper integrates knowledge and skills of relevant fields,starting with such key links as accurate positioning course nature,making clear four-dimensional training aims,constructing ＂12345 ＂reform model,implementing ＂four progressive＂ teaching,creating ＂TLPE＂interactive integrated teaching mode and implementing three-dimensional learning platform.A highly comprehensive,practical and vocational course Tourism Communication Etiquette is designed and implemented simultaneously.
基金
湖南省普通高等学校教学改革研究项目“大专层次涉外旅游专业人才培养模式构建及其质量保证研究”(编号:2008302)
关键词
职业形象
系统化
高专
《旅游交际礼仪》
课程设计
实践
systematic professional image
Tourism Communication Etiquette
course design
dynamic practice
