论企业的色彩营销策略

On the Strategy of Enterprise Color Marketing

在商品同质化的时代,色彩营销是企业取得新的竞争优势的法宝。我国企业应在企业形象策划、产品设计、包装设计、商业环境设计等方面运用色彩营销策略,从而在激烈的竞争中赢得消费者,拥有顾客群。

In the era of commodities homogenization,the color marketing is the magic weapon that enables enterprises to get the new advantages of competitiveness.Enterprises the author thinks are supposed to make use of color marketing strategies in enterprise image planning,product design,package design,and commercial environment design for the attraction of consumers in the intense competition.