多元交合的区域文化认知和文化定位策略——南京市建邺区文化意象的解构和重构

Regional Cultural Cognition and Cultural Orientation Measures Integrating Diversified Cultures-On the Deconstruction and Reconstruction of the Cultural Image of Jianye District,Nanjing

区域文化的多元性和交合性,造成了文化形象认知和文化定位的困境。如何以统一的理念,深度解构和挖掘区域文化生态的形成肌理和要素特征,是进行区域文化定位的重要手段。文章以解构和重构的方式,诠释了南京市建邺区的文化意象,提出了"和平、优雅、开放、远见"的文化定位,以提升对于建邺新城区的文化认知与区域发展形象定位。

The diversification and integration of regional culture results in the dilemma of cultural image cognition and cultural orientation. To deeply deconstruct and dig the formation and elements of regional cultural ecology with the integration concept is an important measure for regional cultural orientation. With deconstruction and reconstruction, the cultural image of Jianye District, Nanjing is elaborated on. The cultural orientation of ＂peacefulness, elegance, openness and insight＂ is proposed to improve the cultural recognition and regional development image orientation of the new town in Jianye District.