论战略转型期的文化旅游产业化发展——以名城扬州为例

The strategic transformation of tourism industrial development——with yangzhou city as an Example

丰富的文化旅游资源要转化为产业优势,经济优势,从而成为城市的重要产业,以首批历史文化名城扬州为例,必须在文化视角下考察扬州旅游业的转型,对扬州文化旅游优势进行分析,提出三个跨越的导向和4个提升竞争力的策略。

Rich cultural-oriented tourism resources should be transformed into industry, economic advantage, and become an important industry in the city.take the historical and cultural city yangzhou for example, under the cultural perspective to examine the transformation of yangzhou cultural tourism, the article analyzes the advantages of enhance competitiveness of the strategy.