摘要
安徽旅游业在"东向发展"中取得了巨大成绩,同时也存在很多问题。在深度剖析安徽旅游资源开发和市场营销中存在问题的基础上,提出了用整合营销的理念,成立"东向发展协调委员会",精心策划和打造安徽旅游品牌新形象,统一开发、包装旅游产品与线路,加大以旅行社为主力军的营销力度,促进安徽旅游业快速发展的建议。
Anhui＇s tourism obtained great achievements in the ＂Eastward Development＂, but at the same time there exist many problems in it. Based on the analysis of the problems in Anhui＇s tourism resource development and marketing, this paper advances the concept of integrated marketing and suggests to set up a ＂Coordination Committee for Eastward Development＂, plan and build a new image for Anhui＇s tourism brand, unify the development and design of tourism products and routes and promote marketing with gavel agencies as the main force in tourism so as to realize the fast development of Anhui＇s tourism.
基金
2008年度安徽省高等学校优秀青年人才基金项目"东向战略中的安徽旅游开发与整合营销"的阶段性成果之一
项目号:2009SQRS183
关键词
东向发展
安徽旅游
问题
开发
整合营销
eastward development
Anhui＇s tourism
problem
development
integrated marketing
