促进皖南旅游购物节发展的思考

Thoughts about Promoting the Development of Wannan Tourism and Shopping Festival

皖南旅游购物节的知名度、吸引力还不强,其原因主要在于缺少明确的主题、宣传推广手法单一、旅游购物品开发滞后、市场化运作程度低以及民众参与程度不高。针对存在问题,特提出以下发展策略:依据产业优势,彰显节日个性;大力发展旅游特色商品;扩展推广路径,创新宣传形式;提高市场化运作程度和提高群众参与的积极性。

The reason that Wannan Tourism and Shopping Festival isn＇t so well-known in China and its attraction isn＇t so strong lies in its lack of special theme, simple promotion policy, lagging development of tourism products, low marketization level and lack of a large number of people＇s participation. In light of these problems, the author proposes that we should emphasize the characteristics of the festival making use of the advantage of tourism, develop tourism products with unique features, increase promotion methods and innovate promotion form, improve marketization level and urge more people to participate in the festival.