对芜湖市旅游饭店形象建设的思考

Thought on the Building of Tourism Hotels' Image in Wuhu

旅游饭店形象直接影响旅游饭店在市场上的竞争力,直接关系到当地旅游形象的塑造。芜湖市作为安徽省的"全国优秀旅游城市"之一,其旅游饭店形象建设应从外观形象、硬件设施、产品和服务、饭店人员、饭店文化、管理水平、效率和信誉等几个要素开展,要求旅游饭店注重外观形象设计、服务质量管理、文化氛围营造、人员素质培养和管理水平提升。

Tourism hotels＇ image affects directly their competitiveness in the market and the moulding of local tourism image. As one of the cities in Anhui entitled ＂Excellent Tourism City in China＂, Wuhu should build its tourism hotels＇ image from the aspects of exterior appearance, facilities, products and service, hotels＇ personnel, hotel culture, management level, efficiency, reputation and so on. Tourism hotels should attach importance to the design of exterior appearnce, the management of service quality, the fostering of culture atmosphere, the education on personnel quality and the promotion of management level.