摘要
借助波特的"钻石模型",从云南旅游文化产业的生产要素、需求状况、相关及支持性产业、企业、政府和机遇等方面进行了分析,指出云南旅游文化产业竞争力的支撑要素与制约因素,对如何提高云南旅游文化产业竞争力提出了一些对策。
The author analyzes the production factor of Yunnan tourism cultural industry, market demand, related and supporting industries, enterprises, government, opportunities and so on based on Michael Porter Diamond Model, points out the supporting and restrictive factors of the competitiveness of Yunnan tourism culturl industry and advances some countermeasures to improve its competitiveness.
关键词
钻石模型
云南
旅游文化产业
竞争力
Diamond Model
Yunnan
tourism cultural industry
competitiveness
