摘要
随着现代城市的发展,户外广告在城市中扮演着越来越重要的角色,编制户外广告规划成为城市规划的重要课题之一。本文以泉州市户外广告规划设计为例,阐明广告规划的必要性,进而采用凯文·林奇的城市意象"五要素"理论对泉州市户外广告景观特色进行了分析规划,最后简述城市色彩、第二轮廓线及城市夜景灯光照明等要素与户外广告结合的问题。
With the development of modern city, outdoor advertisement becomes a more and more important part in city and to work out outdoor advertisement planning becomes one of the important subjects in city planning. This paper takes the outdoor advertisement planning in Quanzhou as an example to indicate the necessity of advertisement planning. By taking advantage of the ＂five factors＂ city image theory established by Kevin Lynch, the author then analyzes the characteristics of outdoor advertisement in Quanzhou. In the end, the article also links outdoor advertisement with some essential of urban design such as color, outline, lighting, etc.
出处
《中国名城》
2009年第8期24-29,共6页
China Ancient City
关键词
户外广告
规划
城市意象
outdoor advertisement
planning
city image
