摘要
被称为零售配送革命领袖的沃尔玛百货公司在中国市场上却遭遇缺货危机。本文将从国际生产综合理论的角度分析这一现象,认为沃尔玛近乎完美的物流体系由于区位优势的制约,正成为沃尔玛进军中国市场的一大障碍。
War-Mart Stores Inc.,which is considered as the revolutionary leader of logistics in retail sales,has been encountering the crisis of goods shortage in Chinese market.In this article,the author will analyze this phenomenon from the perspective of the eclectic theory of international production,thinking that the perfect logistics system of Wal-Mart is restricted by geographical superiority,which becomes a big barrier when War-Mart marches into Chinese market.
关键词
沃尔玛
物流体系
缺货
区位优势
War-Mart
logistics system
shortage of goods
geographical superiority
