数码印刷行业服务供应链内涵及模型构建

Concept and Structure of Service Supply Chain in Digital Printing Industry

以服务供应链为研究视角,以数码印刷行业为研究选题,系统地总结国内外服务供应链研究现状,分析数码印刷行业现状,提出服务供应链在产品推广和市场影响中的积极作用,基于这一特定行业对服务供应链的概念和模型进行再界定。

Based on the view of service supply chain and background of digital printing industry,this article puts forward the concept and structure of service supply chain and its active influence on marketing in this special industry,by study on the collection of domestic and international research status of service supply chain,and analysis on the current status of digital printing industry.