青海省发展民族文化旅游产业的媒介策略研究

Intermediary Strategy Investigation on the Cultural Travel Industry of Qinghai Province

文化旅游产业是拉动青海省民族地区经济发展的一条切实可行的道路。发展民族地区文化旅游产业必须高度重视媒体的宣传,因而调整、完善、创新媒体宣传促销策略势在必行。在分析青海省旅游宣传存在的问题的基础上,文章提出:开设旅游文化频道、栏目、专栏和专刊,建立媒体宣传的长效机制;加强媒体合作,深化媒体报道内容;加强网络等新媒体建设,创新宣传渠道和手段;打造有影响的影视作品,实现旅游业与影视文化产业的联姻。

Cultural travel industry is a doable way for the national area economic development of Qinghai Province. So we need more medium propaganda, that is the reason why we need to adjust,consummate and innovate the promotion strategy of medium propaganda In order to unite the travel industry and Film and TV culture industry, we need to set up more channels, columns and monographs about travel culture, establish a longtime media propaganda system, strengthen the cooperation of the medium and make the report significative, do more constructions on Internet media and innovate the disseminative channel and measure, make more influential films and TVs.