试析广告视觉传达中美术色彩之应用

Application of Art Colors Analysis in Advertising Visual Expression

因为色彩有非常广泛的视效传达之功效，所以在广告设计中需要切实综合考虑到众多色彩的物理方面、生理方面和社会方面的作用，特别要切实认知与准确领会它在人们心理方面的重要作用，掌控好美术色彩和商品闻相互对应关系以及吸引消费者内心与行为反应上的运动规律，真实展现它在物质和精神上以及社会上和艺术上的综合价值。

Because color has a very wide range of visual effects to expression effect,so the need for effective advertising design in many colors comprehensive consideration to the physical aspects,physical and social aspects of the role,in particular the effective recognition and accurate understanding of its people＇s psychological important role of good control of color and art products as well as correspondence between each other to attract consumers on the heart and the movement of behavioral responses,the real show it in physical and mental,and social and artistic comprehensive value.