摘要
介绍淘宝购物导航网站的口碑营销策略的具体情况及其优缺点，并加以探讨，提出意见并在最后对淘宝购物导航网站的口碑营销策略进行系统性的评论.
Specific situation, advantages and disadvantages introduction on the word of mouth marketing strategy for Taobao shopping navigation Website,and discussed,comments proposed,and finally a systematic comment on the word of mouth marketing strategy of Taobao shopping navigation Website.
出处
《计算机光盘软件与应用》
2011年第5期69-69,共1页
Computer CD Software and Application
关键词
淘宝购物导航网站
口碑营销
意见领袖
Taobao shopping navigatidn website
Word of mouth marketing
Opinion leaders
