浅析电子商务中的消费心理及其对策

The Consumer Psychology and Countermeasures of Electronic Commerce

本文以当前电子商务的普及应用为出发点，重点分析了制约电子商务发展的消费心理因素，并有针对性的给出了消除消费者担扰心理的应对措施与应对机制。

In this paper, the current popularity of e-commerce application as a starting point, focusing on analysis of the constraints of psychological factors in consumer e-commerce development,and targeted consumers,fearing that given the elimination of psychological responses and coping mechanisms.