关于’98上海服装零售市场的打折研究

Research of '98 Shanghai Clothing Retailing Market

可以说,1998年是中国服装零售业的“打折年”.目前,如何在“打折”问题中走出困境,令很多服装零售商们大为棘手.这里试图通过对促销打折作理论上的探讨与研究,在一定程度上减少促销打析中的困惑与盲目.对于时下“雾里看花”的打折,这里提出了一些观点.

It's a 'Discount year' of China clothing retailing market. Now, how to go out of the difficulty of sale is a serious problem. Through the research, the puzzle in sale is partly reduced. Here some points of sale are presented.