电子商务市场价格离散问题实证分析——基于不同类型的畅销书在不同网络零售商之间价格离散程度的分析

Empirical Analysis on Price Dispersion of E-commerce Market——Based on the Researches in Degree of Price Discrete among Different Net Retailers for Different Style of Best Sellers

价格离散是指在同一市场同一时间不同卖家同种商品的价格分布,是综合反映市场结构、信息流动状况的指标。研究电子商务市场的价格离散问题,是检验新兴市场效率、分析厂商和消费者行为的前提,对理解当今的经济形势和未来发展具有重要意义。本文采用实证研究的方法,通过对八大类100种图书472个价格样本的分析,特别是引入一线品牌和二线品牌的分类方法,研究了不同类型的畅销书在不同网络零售商之间的价格离散程度。

Price dispersion means same goods prices distribution is comprehensively reflect the market structure and information flow status indicators with the same market at the same time different sellers.Study e-commerce market price discrete problem,is the test emerging market efficiency,analysis manufacturers and consumer behavior,the premise of understanding of the economic situation and future development to have the important meaning.Based on the researches on price theory for the Net market,together with certain empirical researches,and analyzing 472 prize samples of more than 100 books in 8 categories,especially introducing the classification method between A-list brands and B-list brands,the degree of price discrete among different net retailers for different style of best sellers are studied in this article.