基于“加法”与“乘法”对策的企业网络渠道接入探索

Exploration of Introducing Network Channels Based on "Addition" and "Multiply" Countermeasures

随着网络经济时代的进一步升级,网络渠道给传统零售市场带来了全新的销售模式。这一新兴渠道像一把双刃剑,带给企业巨大机会的同时也伴随着一系列对传统渠道冲击的诟病。本文分析了传统企业引入网络渠道的必要性之后,提出了引入网络渠道在传统渠道上做"加法"的初级对策,以及在传统渠道上做"乘法"的终极对策。

As the network economy times further upgrade,network channels for the traditional retail market brings brand-new sales model.This emerging channels like a double-edged sword,bring enterprise huge opportunity also involves a range of issues,such as impact on traditional channels This paper analyzes the necessity of traditional enterprises introducing network channels,than proposed the primary measures about introducing the network channels in the traditional channels to do ＂addition＂,as well as the ultimate countermeasure in traditional channels to do ＂multiply＂.