北京奥运精神遗产的质性研究——基于吉祥物的相关材料

Qualitative Research into the Spiritual Inheritance of Beijing Olympic Games:Base on the Mascot

采用质性研究的方法,探讨北京奥运会吉祥物所蕴含的精神遗产。以来自新浪网的评论及名人访谈为主要资料,通过质性分析软件Nvivo8.0,运用扎根理论分析方法,认为北京奥运会吉祥物蕴含了团结、重在参与、和平友谊、不断超越的奥林匹克精神,体现了天人合一、追求和谐、以人为本、刚健有为的中国人文精神,展现了勇于创新、无私奉献、精益求精的时代与科学精神。

Using the method of qualitative research to investigate the spiritual heritage of Beijing Olympics＇ mascot and taking the commentaries and famous people＇s interviews that from Sina as main datum,the authors analyze these materials in Grounded Theory and using the qualitative research of Nvivo 8.0 to get the conclusion that Beijing Olympics＇ mascot contains the Olympics＇ spirit of solidarity,participation,friendship and peace,and better performance.Meanwhile,it also gives an expression to the Chinese human spirit of unity of heaven and man,the spirit of harmony,the spirit of human centered,vigorous and promising and reflect the zeitgeist and science spirit of active in innovation,selfless contribution and improvement.