村镇银行的市场定位问题分析

Analysis on Market Positioning of Village and Town Banks

作为新型农村金融机构,村镇银行设立的重要目的就是填补农村金融空白,支持"三农"建设,但在现实生活中,部分村镇银行的市场定位出现了偏离。分析了村镇银行市场定位偏离的原因,对如何实现村镇银行的合理定位提出了对策。

The important target of setting up the village and town banks, being as the new type of rural financial institutions, is to fill the emptiness of rural finance and support the agricultural construction. However, in the real life, the marker positioning of part of the village and town banks appeared deviation. This paper analyzes the causes why the marker positioning of part of the village and town banks appeared deviation, and puts forward some countermeasures for realizing the rational positioning of the village and town banks.