影视文化对旅游目的地竞争力培育的机制分析

A Study of the Dynamic Mechanism of Film and Television Culture on the Tourism Destination Competitiveness

影视文化作为"耀眼"的媒介平台,在旅游目的地竞争力的提升中有着重要的作用。分析旅游目的地竞争力的构成要素,影视文化对旅游目的地竞争力的提升具有推力和拉力作用;借势宣传,深挖影视文化产业链,发挥政府的宏观调控作用等对策,是培育旅游目的地竞争力的必要手段。

Film competitiveness competitiveness and television culture, as a ＂dazzling＂ media platform, has a very important role in promotion ot the of tourism destinations. This article, starting from the destination of the elements of the , By analyzing the film and television culture on the role of push of tourism destinations and pull of tourists ,and eventually puts forward an occasion to promote and root out the film and television industry chain, to play the role of the government＇s macro control to foster the competitiveness of tourism destinations.