1George A. Overstreet. Creating value in oversupplied markets: The case of Charlottesville, Virginia, hotelslJ]. The Comell Hotel and Restaurant Administration Quar terly,1993,34(5).
2Holbrook M B. Customer value and autoethnography: subjective personal introspection and the meanings of a photograph collection[J].Joumal of Business Research, 2005(1).
3Jillian C. Sweeney, Geoffrey N. Soutar. Consumer per ceived value: The development of a multiple item scale[J].Retailing 2001,77(2).
4迈克尔·波特.竞争优势[M].华夏出版社,1997.
5Woodruff, Robert B. Customer Value: The Next Source for Competitive Advantag."[J].Marketing Science,1997,25(2).
7Zeithaml, Valarie A. Consumer Perceptions of Price, Quality and Value: A Means-End Model and Synthesis of Evidence[J] .Marketing, 1988, (52).
二级参考文献2
1David M. Szymanski,David H. Henard. Customer satisfaction: A meta-analysis of the empirical evidence[J] 2001,Journal of the Academy of Marketing Science(1):16~35