浅析商丘文化旅游开发的策略

On the Tourism Culture Development Strategy in Shangqiu

文化旅游是21世纪增长最快的旅游项目,被称为中国旅游21世纪的方向。旅游是人类社会发展的产物,是人类的一种文化性活动,而文化是旅游的灵魂,旅游活动必须有较高的文化内涵,才能具有旺盛的生命力和市场竞争力。而我国的文化旅游开发存在文化定位不准确、开发不够深入、保护措施不够到位等问题,本文以商丘为例探讨文化旅游可持续发展之路。

Cultural tourism is the 21st century the fastest growing tourism projects,known as the direction of China＇s tourism in the 21st century.Tourism is the product of development of human society,is a kind of human culture activities,and culture is the soul of tourism,tourist activities must have higher cultural connotation,can have exuberant vitality and competitiveness.But China＇s cultural tourism development exist cultural orientation inaccurate,development in-depth,protecting measures do not reach the designated position,the paper in shangqiu as an example to discuss cultural tourism sustainable development way.