社会动员与社会营销在成年女性中推广铁强化酱油的有效性

Effectiveness of social mobilization and social marketing in promoting NaFeEDTA-fortified soya sauce in adult women

目的评价社会动员与社会营销在铁缺乏成年女性中推广NaFeEDTA强化酱油上的有效性。方法研究设计为无对照组的、社区基础的、自身对照的前后比较研究,研究地点为河北省石家庄市的3个县(区),研究干预为社会动员和社会营销策略,研究对象为20岁以上的成年女性,研究结局为与缺铁性贫血有关的知识、态度与行为。通过横断面抽样选择样本,分别在基线和1年后对研究对象进行结局评价。结果成年女性知识、态度发生了积极改变,购买过铁强化酱油的百分比从8.9%显著增加到36.6%(P<0.001)。结论社会动员与社会营销显著改善了铁缺乏人群中成年女性的KAP。

Objective To assess the effectiveness of social mobilization and social marketing in promoting NaFeEDTA-fortified soy sauce in an iron deficient population.Method This study was an uncontrolled,community-based,before-after study,which was implemented in three counties of Shijiazhuang Municipality.The intervention was a social mobilization and social marketing strategy.Adult women older than 20 years of age participated in the evaluation protocol.The main outcomes included KAP relevant to IDA.Cross-sectional samples were used to assess the outcomes at baseline and 1 year later.Results Knowledge and attitudes of adult women had changed positively,and the percentage of women who had adopted NaFeEDTA-fortified soy sauce increased from 8.9% to 36.6%（P0.001）.Conclusion Social mobilization and social marketing had a positive impact on the KAP of adult women in the iron deficient population.