民间促读机构促进全民阅读策略研究

Strategies of Promoting Nationwide Reading of Non-Government Reading Promotion Institutions

各地民间促读机构在一定范围内开展了阅读推广活动,但也面临着许多问题,如各机构间缺乏联系,阅读推广活动形式相对单一、规模较小、缺乏专业人员等。民间促读机构可采用与中国图书馆学会等专业机构联合开展阅读推广活动的方式,形成品牌效应;响应各地政府组织的号召,开展丰富的阅读活动;加强与其他社会机构的联系,促进各促读机构间的合作;多方获取图书资源;募集更多有专业背景的志愿者建设专业队伍。

Non-government reading promotion institutions have developed reading promotion activities in some areas,but also faced many problems such as the lack of connections,single form,small dimensions and the lack of professionals,and so on.Non-government reading promotion institutions could adopt following strategies to promote nationwide reading：cooperating with professional institutions such as Library Society of China and developing reading promotion activities,in order to form brand effect;responding calls of government and developing the abundant reading activities;strengthening contact with other social institutions and promoting the cooperate within reading promotion institutions;acquiring books in many ways;gathering more professional volunteers to construct professional team.